Iconic Hair, Every Day | Blake Brown

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The Curl Collection

All About Curl

A treatment-first routine that strengthens, hydrates, enhances natural curl formation, and delivers up to 72 hours of frizz and humidity control.

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NEW

Curl Shampoo

Curl Collection

Rhubarb Crème Santal

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$ 19.00

NEW

Curl Cream

Curl Collection

Rhubarb Crème Santal

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$ 20.00

NEW

Curl Mask

Curl Collection

Rhubarb Crème Santal

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$ 20.00

\ \ Wash & Mask\ \ Shop Now](/content/collections/wash-mask/index.html) \ \ Style\ \ Shop Now](/content/collections/styling/index.html) \ \ Mist\ \ Shop Now](/content/collections/mists/index.html)

“In my personal tests, the shampoos lathered beautifully, leaving hair clean but not stripped. The masks feel like a warm hug on your hair, adding slip, moisture, and shine without weighing strands down. I can see these finding a permanent spot in my shower.”
People Beauty Award Winner: Glam Mousse

“This airy, crunch-free foam from Blake Lively’s new brand makes us wonder why we ever stopped using mousse.”

“Blake Brown looks and smells decadent, but it's meant to be an everyday indulgence. The fragrance is truly good enough to eat while maintaining an elevated feel that might even replace the need for perfume.”

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Healthy hair that looks, feels, and smells iconic everyday.

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From Blake Lively’s Shower To Yours

Conceived by Blake Lively, crafted over seven years with development experts in hair and fragrance, and loved by you.

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Shop The Sets

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Strengthen and Nourish. Shampoo and Mask. Rinse and Repeat.

Your hair needs two things: Protein for strengthening and moisture for nourishment. We developed this system to give you the best combination of both. Our nourishing and strengthening systems can be used individually or together, alternating between washes.

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### Your hair is your  most memorable  scent.

Expertly developed with renowned perfumers, our unique fragrances layer to make your new signature scent impossible to forget.

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Masks for soft feeling, healthy looking hair.

Twenty years ago Blake started using masks in place of conditioners. Our masks are formulated to be used daily to nourish and strengthen. Leave on for 30 seconds or as long as you have in the shower.

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Clean and Cruelty-Free

Our products are cruelty-free, vegan and not formulated with SLS/SLES, silicones, parabens, phthalates, synthetic dyes or mineral oil.

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"Honestly, it has made my hair feel SO smooth!"

I have been using it for only a week and can tell a huge difference in the texture, oiliness, and volume of my hair - Felicia

"I absolutely love the smell of this product"

I don't know what it is but it has a very "spa-like" vibe to it and smells expensive. I also love how the scent lasts in the hair, even the day after using the product - Lauren

"My hair feels softer, looks shinier and smoother"

It’s also controlled the frizz tremendously for my fine, thin hair. The lather was perfect and a little goes a long way - Christina

"I really love how it makes my hair look and feel"

It is so much softer and easier to manage. Plus, a little goes a long way with this leave-in conditioner. The bottle will last me a long time, even with long hair and everyday use - Jordan

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Complete your routineDiscover More

Fundamental Nourishing Shampoo

Daily hydration & softness

Wild Nectar Santal

Add to Bag19.00$19.00

Fundamental Strengthening Mask

Daily strength & shine

Sandalwood Vanille

Add to Bag20.00$20.00

Complete your routineDiscover More

Fundamental Nourishing Shampoo

Daily hydration & softness

Wild Nectar Santal

Add to Bag19.00$19.00

Fundamental Strengthening Mask

Daily strength & shine

Sandalwood Vanille

Add to Bag20.00$20.00

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